A new logo, modern image and new signs should be going up around Duncan by the end of its centennial year to help guide visitors and locals through the city of totems.

Newcomers often notice the lack of signs between the Trans-Canada Highway and the downtown core, leaving them unclear on how to get to the museum, downtown shops or City Hall.

It's a complaint Mayor Phil Kent has heard many times.

“And it’s difficult because being a core community and with the downtown area off the main route on the highway and a highway which has got a cacophony of signage, a lot of people say ‘how do people find their way downtown’, or ‘I didn’t know that was there’,” he explained. “So, you know, we wanted to address that route as part of our overall tourism strategy.”

City council agreed last week to adopt the new logo for the signs, crafted by consultants working on the tourism strategy.

Kent said they should know by September where the signs will go up, leading the way to landmarks, cultural spots and of course, City Hall. City staff say that the branding program of the tourism strategy is costing $7,500.

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